Production and distribution of consumer goods

The consumer goods market is characterized by rapidly changing customer preferences, pricing pressure, and intense competition. Companies must flexibly adapt their offerings, ensure supply chain efficiency, manage product categories, and maintain precise pricing while building brand value.

Challenges include seasonal demand, volatile trends, rising logistics costs, and the need to integrate sales data with operational planning. Companies often struggle to maintain margins amid rising marketing and distribution costs.

In the consumer goods sector, we have worked with manufacturers, brands, and distributors, supporting them in strategy, process optimization, and M&A projects focused on portfolio and channel development.